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E-COMMERCE TIME MACHINE: Peter Alexander

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By Published On: August 18, 20220 Comments

Famous for its quirky pyjamas and brand personality, Peter Alexander has provided Aussies with sleepwear since 1989. In 2000 it was acquired by Just Group, which today is owned by Premier Investments. Let's take a look at the e-commerce time machine to see how far the retailer has come in all these years!

It’s kind of hard to see how the retailer looked in the early days of its online presence, but we can see that it offered online shopping pretty much from the get-go. Over the years, Peter Alexander experimented with varying layouts and designs, but it’s obvious that his core personality was still a shining light throughout the entire e-commerce journey. Jump into the e-commerce time machine to explore it yourself.

 

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