E-COMMERCE TIME MACHINE: Priceline

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By Power RetailPublished On: July 1, 20220 Comments

Priceline has had a presence in Australia since 1982, offering pharmacy and beauty products across 470 stores in the country. Starting out as a beauty retailer, it has since expanded into a pharmacy chain, famous for its much-loved Sisterhood loyalty program and iconic pink branding. It's time to jump into the Power Retail E-Commerce Time Machine and see how far its online offering has come from the late '90s to today.

Priceline has been around for decades, but it really set itself apart from the competition when it undrwetn a major brand overhaul.

In 2008, it took on a new visual identity, colour scheme, store format and merchandising. Its online offering followed suit, and not much has changed for the retailer since then (not in terms of its branding, anyway). As we follow its e-commerce journey from 1998 to 2022, it’s fascinating to see how much (and little) has changed. Is this a case of ‘if it’s not broken, don’t fix it’, or are there improvements that could be made? Take a look at the E-Commerce Time Machine, and let us know!

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