E-COMMERCE TIME MACHINE: Prouds
Since 1903, Prouds has provided Australians with jewellery across the whole country. But it wasn't until a full entry later that we would see its presence online. How much has changed since its early days on the web? Jump into the E-Commerce Time Machine to find out.
Prouds came into the e-commerce game pretty late – 2006 – but they did it right the first time around. With the basics covered immediately, including the product list and catalogue, it actually didn’t offer online shopping until mid-201s.
However, the UX overall was great from the jump, and its progress into a fully-fledged e-commerce platform without deviating from its original brand. Let’s take a look at its journey from 2006 to today in the E-Commerce Time Machine.
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