E-COMMERCE TIME MACHINE: rebel
Founded more than 35 years ago, rebel has played a major role for Australian sports lovers. From netball to AFL, there is always something that Aussies are sure to love when shopping at this retailer. But what about its e-commerce offering? How has its online platform transformed over the years? From the '90s to today, let's explore the dramatic changes that rebel has taken in the E-Commerce Time Machine.
rebel’s online platform is surprisingly fantastic from the late ’90s to today. Of course, if you look at the e-com offering from 1998, there are features that may not fly today. However, this retailer took a step that surprised us – the offer of personal shopping in 2000. All users had to do was click the link and enter their email address. From there, users could order items online. This was pretty innovative stuff in 2000. But how has its innovation shaped in the years since? Let’s take a trip in the E-Commerce Time Machine to find out!
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