E-COMMERCE TIME MACHINE: The Athlete’s Foot
The Athlete's Foot has been a leader in footwear since the '70s. As a mainstay retailer in Australia, its recognisable logo and colour scheme is a staple in retail. But what about its e-commerce offering? We jump into the E-Commerce Time Machine to find out!
The online landscape didn’t really take off in Australia for several years, but it doesn’t mean that there weren’t retailers that took it seriously.
However, some retailers left it until the last minute before adding online shopping into the mix. This can be said for The Athlete’s Foot. Not much changed between 2002 and 2006, with users unable to shop online until the early 2010s. Let’s take a look at the changes (or lack thereof) from the turn of the century until 2022.
2000
2002
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2008
2011
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2022
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