While it's a relatively young retailer (established in 2011), THE ICONIC has come a long way in terms of its e-commerce offering. Let's jump into the E-Commerce Time Machine to explore its growth and journey from 2011 to 2022.
It was a trailblazer in Australia for fashion retailing, and THE ICONIC has remained a staple of the industry ever since. With its lightning-fast delivery speeds, inclusive collections and wide product range, it is a favourite with shoppers for a reason.
From its early days, you can see that it was focused on creating a simple and effortless customer journey. But how has this changed over the years? Has THE ICONIC become more innovative with its platform, or are there ways they can improve? Let us know!
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