eBay Launches Version of Amazon’s FBA

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By Published On: July 12, 20180 Comments

eBay has announced a new partnership with Australia Post subsidiary, Fulfilio. Under the company’s new fulfilment agreement, eBay sellers will reportedly have access to a national delivery network not unlike Amazon's own FBA.

In its latest move to compete with Amazon’s expanding operations, eBay has unveiled a new order fulfilment service that rivals the likes of Fulfilment by Amazon (FBA).

The new service, eBay Fulfilment Partner, will reportedly give sellers on the platform access to the best prices for picking, packing, and delivering eBay orders, with parcels being distributed through Australia Post’s local distribution network.

According to the Professional eBay Sellers Alliance (PeSA), the launch of eBay’s own fulfilment solution is proof the online retail industry is quickly evolving to meet consumer demand and increasing competition from global e-commerce players.

“We’re delighted to see eBay launch their own fulfilment solution in Australia.  We believe this is a smart move on eBay’s part, which will offer their Australian sellers a viable alternative for domestic fulfilment,” says Tim Davies, the president of PeSA Australia.

“Fulfilio’s pick, pack and deliver pricing is extremely competitive and is further evidence of how the online retail industry continues to evolve and mature.  Coming hot on the heels of Amazon Prime launching in Australia, coupled with eBay Plus and eBay Guaranteed Delivery, eBay Fulfilment adds a critical piece to the new eBay selling experience.”

eBay is confident this new shipping service will be welcome news to its community of sellers, as more than 53.2 million parcels were shipped from its domestic platform in the last year alone.

With 40,000 sellers in its Australian network and an estimated 11 million online visitors each month, eBay’s Senior Director of Product and Shipping, David Ramadge, believes the new partnership will help ensure the business is meeting the needs of its sellers.

“At eBay, our number one priority is to support the 40,000 Australian businesses that operate via In this partnership with Fulfilio and Australia Post we are giving our sellers Australia’s most comprehensive fulfilment network with over 57,000 square metres of storage and distribution space across the country,” Ramadge says.

“We will continue to deliver sellers the lowest cost to pick, pack and fulfil their eBay orders so they can put their inventory closer to their customers and spend less time packing and more time selling.”

According to eBay Australia, local sellers will have access to low-rates, with savings of up to 30 percent, as well as efficient local and interstate services. For instance, for a 500-gram package, eBay claims that sellers using its new fulfilment service in partnership with Fulfilio, will pay rates as low as $5.74 for cross-town services and $6.83 for interstate deliveries.

This new service is the latest in a string of updates from eBay, as it picks up its fight against global goliath, Amazon.

Amazon launched its own fulfilment service, FBA, back in February of this year in the lead-up to its mid-year launch of Amazon Prime. At the time, eBay struck out against Amazon, banning its sellers from using FBA to ship items through its local marketplace. Now, it seems to be providing sellers with a viable alternative through local partnerships.

As the battle between Amazon and eBay continues to heat-up, only time will tell which online marketplace will come out on top.

eBay sellers can register their interest in eBay Fulfilment Partner, online from today (July 12).

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