Ecommerce stars celebrated at Smart50 Awards

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By Published On: November 17, 20230 Comments

SmartCompany celebrated Aussie SMEs at their Smart50 Awards last night, with some standout ecommerce industry winners recognised. 

On November 16, SmartCompany held their Smart50 Awards ceremony, an awards night started in 2007 celebrating the beating heart of Australian business, bringing together small and medium businesses from across a variety of industries to be celebrated in a dazzling award ceremony. The event showcases the top 50 fastest-growing Australian small and medium businesses, as well as celebrating a series of category award winners. 

The ecommerce and retail industry was a big winner at the awards, with ecommerce businesses taking away The Retail Award, the Rising Star Award, and The Community Hero Award.

The Smart50 Retail Award was given to Melissa Pain’s MoveActive [pictured above], a pilates sock, equipment, and accessories company that has made strides in its 13 years of operation with more than 4,300 wholesale customers across over 39 countries globally. MoveActive’s innovative grip sock design has soared in popularity as the pilates craze sweeps the globe. The Award Winning brand is planning on reaching 50 percent year-on-year growth in the future, and extend its dominance into the US market. “Our journey towards excellence is rooted in a steadfast commitment to D2C growth, fostering innovation across key areas,” Pain told SmartCompany.
Richard Li, guest judge for 2023 on the Retail Award category and co-founder and CEO of July, said: “MoveActive is an outstanding business due to its remarkable journey from Melissa’s personal struggle to a global success story. Her passion for creating functional and attractive grip socks to meet a genuine market need set the foundation for the company’s excellence. Its adaptability during the COVID-19 crisis showcased its resilience. MoveActive’s commitment to nurturing community connections, listening to their customers, and swiftly pivoting in the face of adversity has been essential to their survival and continued growth.”

The Smart50 Rising Star Award, given to fast-growing startup that is up to three years old, was awarded to The Block stars Alisa and Lysandra Fraser’s al.ive body. al.ive body produces a range of premium, ethically and sustainably produced personal care items. It boasts a fantastic ecommerce presence, a rewards program, and is stocked in hundreds of stores nationwide and in Aotearoa New Zealand with an estimated $22 million turnover in the 2024 financial year.
Judge Christina Gerakiteys, CEO of UtopiaX, praised the company for its “continuous innovation and the relentless pursuit of excellence in product, ethics, sustainability and aesthetic”. 

SHE-com took away the prestigious Community Hero Award for embodying a true sense of “community spirit”, said judge Adriarna Nunn, head of people and culture at Cobild. Nunn said the community is a “truly standout nominee for The Smart50 Awards”.

Founded by Lisa Jones, SHE-com is a Coaching & Mentoring Hub for ecommerce Business Women to upskill their business building knowledge. It supports a 5500-strong community of women brand owners through focusing on three core values: education, inspiration and celebration. According to SmartCompany, SHE-com is on track to double its revenue and is working on partnerships with software and service brands to create content opportunities for the community in 2024. Its revenue and profit-based model aims to serve more than 50,000 women by 2026 globally.

A full list of winners and the SmartCompany Smart 50 businesses for 2023 are revealed here

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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