Click Frenzy, an online-only mega sales event designed to specifically fill a gap and meet a shared need for retailers and consumers in the Australian e-commerce market, has grown in leaps and bounds since its initial launch in 2012. With its flagship event now only two months away from its 2022 launch, let's take a look at the E-Commerce Time Machine to explore its ten year journey.
With the success of Cyber Monday’s introduction in the US, the team behind Click Frenzy identified an opportunity and appetite in the Australian e-commerce market to provide retailers and consumers with a digital-exclusive sales event like no other. The response from consumers was immediate, with Click Frenzy’s website crashing due to a volume of 2 million customers arriving within the first minutes of the event’s inaugural launch in 2012. From these humble beginnings to now, more than just the scenery has changed, with Click Frenzy events having fast become an unrivalled retail event in the Australian e-commerce market. We jump into the e-commerce time machine to see how far the online journey has changed in the event’s first decade. What changes surprised you the most?
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