Eric Morris Joins eStar Online Board of Directors

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By Published On: January 25, 20240 Comments

Retail veteran Eric Morris has joined yet another big industry player’s board in a bid to help them achieve their strategic objectives.

Former Brand Collective CEO and founder of PAS Group, Eric Morris has this week been announced as a non-executive director joining ecommerce solution provider eStar Online’s board of directors. 

Eric Morris has been CEO of PAS Group since its inception in 2005 and was appointed CEO of Brand Collective when it merged 27 brands and 15 licences under the Brand Collective umbrella in a deal in 2022. After nearly 20 years with the company, he stepped down in June last year to take on non-executive and advisory roles. In October 2023, it was announced that Morris joined personalised last mile delivery solution provider Deliver In Person as an advisory board member to provide strategic direction and help the company make its transformational mark on the delivery services industry.

His latest venture sees him joining eStar Online’s board of directors as a non-executive director. eStar is one of Australasia’s biggest ecommerce Software as a Service (SaaS) solutions provider.

eStar’s clients include David Jones, Country Road Group, Air New Zealand, Briscoe Group, and successful brands such as Sacha Drake, Bed Bath & Beyond and many more.

“I am delighted to be part of the eStar family and excited about the opportunities that lie ahead. eStar has established itself as a key player in the digital commerce industry, and I am eager to contribute to its growth and success. As we navigate this ever-evolving landscape, I am committed to leveraging my experience to help eStar and Viare achieve their strategic objectives,” says Mr Morris.  

“We believe that Eric’s diverse skill set, leadership capabilities, and retail strategic insights will be invaluable to eStar and Viare. His appointment comes at a crucial time for the company, and we are confident that his expertise will significantly contribute to our continued success and growth, particularly in the Australian market,” says Al Monro, eStar’s Chair.

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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