Articles by Melody Townsend: Close
May, Time to Solidify Your FY18 Business Plan

For many of us, sh*t gets real in May. We’re halfway through the last quarter of the financial year and we’re either nailing FY17 financial targets and business objectives… or we’re not.

By Melody Townsend | 17 May 2017
Consider This Before You Get Physical

As online retailers we are more like alley cats, able to flex and react at speed when interventions are required, to ensure prosperous nine-life innings. We have developed some sharp street smarts, no doubt about...

By Melody Townsend | 10 Feb 2017
The Year of the Rooster: What's in Store?

In the spirit of the Chinese new year, the year of the rooster, it’s the ideal time to get our hen house in order, ensuring that we take the time to evaluate what’s working and...

By Melody Townsend | 19 Jan 2017
Stop Pulling The Sales Price Lever and Get Creative!

As an online retailer, how do we rethink our sales and marketing strategy so that 2017 is about building long-term business value and brand engagement? Here’s what I reflect on from some of the most...

By Melody Townsend | 07 Dec 2016