Articles by James Johnson: Close
79% of Millennials and Gen Xers will Continue to Buy Essentials Online

Having forced businesses and customers online, COVID-19 is fast tracking the evolution of retail as we know it. James Johnson, Salesforce’s Director Industry Strategy for Retail says it’s imperative that retailers experiment and test strategies...

By James Johnson | 17 Jun 2020
How to Keep Retail Operations Strong in a Crisis

As footfall went into freefall everywhere but the toilet paper and soap aisles, one thing became certain – COVID-19 would pose the greatest challenge James Johnson, Salesforce’s Director Industry Strategy for Retail, had seen in...

By James Johnson | 22 Apr 2020
The Future of Retail: Insights from NRF 2020

Early this year, Salesforce’s Director, Retail Industry Strategy James Johnson headed to New York for the biggest event on the retail calendar, NRF 2020. Here, he shares what he learnt about the future of retail.

By James Johnson | 17 Mar 2020