300K Aussies visited Amazon each day over Prime Day, and a further 40K people made a purchase. Amazon is rapidly expanding in Australia, but was the 2019 Prime Day all we expected?

The ways in which marketers segment their customers are changing. According to a 2019 Marketing Week survey, demographics, such as age and gender, are being replaced by psychographic and behavioural segmentation.

In the past decade, consumer habits have shifted far beyond what was thought possible. Lisa Luu from Hitwise explains the shift towards digital channels in retail.

Lisa Luu from Hitwise explains why audience-based marketing can help acquire and engage more buyers and how to simplify this process.