Articles by Phil Pomford: Close
Retailers Must Get Mobile-Ready or Face Being Left Behind

Smartphones have become instrumental to the way we live our everyday lives and the world around us has gradually adapted to accommodate us.

By Phil Pomford | 02 Jul 2021
Gen Z Game Changers | Redefining the Boundaries of Commerce

Gen Z (age 4-24) represents a fundamental break with every other generation in human history – they've never lived in a non-digital world. Their attitudes are very different to older generations and give us a...

By Phil Pomford | 20 Mar 2020
Mobile and Social Commerce are the Next Payment Frontiers for Australia

We are on the precipice of a truly exciting time for retailers here in Australia, particularly those with a strong e-commerce offering.

By Phil Pomford | 26 Feb 2020
Redefining Retail: Does 5G Signal the Next Big Retail Evolution?

5G is poised to power the next generation of internet connectivity and e-commerce. Faster and more reliable than anything that’s come before, 5G networks will enable people to communicate, consume entertainment and shop at unprecedented...

By Phil Pomford | 01 Nov 2019