Articles by Katherine Gray: Close
IBM and Melbourne Spring Fashion Week Brings Fashion Tech News

IBM, Official Innovation and Technology partner of Melbourne Spring Fashion Week, sees the continued fusion of fashion, retail and technology to provide customer focused solutions.

By Katherine Gray | 02 Sep 2014
Popcultcha: Unique in Every Sense of the Word

Selling everything from Life Size Han Solo Carbonite statues to My Little Pony collectables, it’s clear that Popcultcha specialises in the unique.

By Katherine Gray | 18 Aug 2014
Kitchenware Direct Launches NSW Fulfilment Centre

In a bid to improve efficiency and cut delivery delays, WA-based Kitchenware Direct has invested in a new warehouse in New South Wales.

By Katherine Gray | 12 Aug 2014
eBay Australia's '5 Minute Sales' Incite Short Bursts of Shopping Activity

Looking to capitalise on the shrinking attention span of consumers, eBay Australia has announced plans for a different sales technique. Referred to as ‘snack shopping’, the latest sales tactic targets 18-29 year olds.

By Katherine Gray | 12 Aug 2014
Supercheap Auto Release Latest TV Campaign

The newest campaign from Supercheap Auto features a slate of light-hearted TV spots.

By Katherine Gray | 11 Aug 2014
Mobile Commerce: The Iconic's App Holds its Shine

Setting the bar in Australian online retail, The Iconic is flying high on the success of their mobile app and a freshly launched mobile site. With half a million downloads in the past 9 months,...

By Katherine Gray | 04 Aug 2014
AdRoll Research Supports Facebook Mobile Marketing Growth

Opening the doors to advertisers has seen Facebook experience significant revenue growth. Now research by AdRoll confirms how advertisers benefit from partnership with Facebook mobile marketing.

By Katherine Gray | 30 Jul 2014
Excelling in Omnichannel Marketing: Xcel Brands

Combining bricks-and-mortar channels with online retail and home-shopping cable channel QVC, has seen Xcel Brands and Robert D'Loren gain reputation as leading omnichannel marketer.

By Katherine Gray | 30 Jul 2014
Amazon's 3D Printing Store Set to Transform Mass Customisation

Amazon's 3D Printing Store is set to transform online shopping and retail in general. With 3D printing now affordable and convenient for the every day consumer, creating mass customised items has never been easier.

By Katherine Gray | 30 Jul 2014
#GIRLBOSS: Female Founders Discuss Entrepreneurship in NYC

Recently, Beginning Boutique's Founder and Director, Sarah Timmerman had an opportunity to meet her personal inspiration, Nasty Gal's Founder and CEO, Sophia Amoruso over lunch in NYC.

By Katherine Gray | 21 Jul 2014
Coles Launches Contactless Payment Solution 'Coles Mobile Wallet'

National retail chain Coles releases Coles Mobile Wallet to offer customer convenience in the form of contactless payments.

By Katherine Gray | 16 Jul 2014
Teal & Tala: The Rise of the Social Media Fashion Influencer

Online fashion boutique Teal & Tala combines a strong social media following with aspirational blog collaborations, alongside high profile fashion influencers to create a high performance online marketing strategy.

By Katherine Gray | 16 Jul 2014