In this guest post, Michael Fox examines Mr Porters use of storytailing, the combination of retail and media to make creative content for the customer.

Michael Fox explores the conundrum caused by Amazon's recent price check promotion, which not only raises ethical questions but also signals a shift in the retail landscape.

Michael Fox reflects on the changing nature of consumer demand, no longer satisfied with mass production, it's all about the experience and differentiation.

Many online retailers underestimate the customer thrill of opening a purchase, but Shoes of Prey have this marketing and branding opportunity all wrapped up!

Discounting product is not usually a retailer's preferred tactic, but Michael Fox shares how Shoes of Prey targeted its sale to achieve exceptional results.

Recruitment is challenging enough, but try recruiting in a country where you don't speak the language! Michael Fox shares his experiences of recruiting in China.

Continuing his 'Doing Business in China' series, Michael Fox shares how Shoes of Prey went about finding suppliers for the businesses custom-made creations!

Shoes of Prey Co-Founder, Michael Fox offers a debate between the benefits of manufacturing offshore versus onshore. Is this a challenge your business faces?

Tracking cost per acquisition is tricky at the best of times, Michael Fox shares highlights on how to approach tracking conversions for more focused results.

Considering heading offline, Shoes of Prey Co-Founder, Michael Fox shares his thoughts on the opportunities for offline stores to partner with pureplayers.

Shoes of Prey gets to know its client base and Co-Founder Michael Fox exclusively shares the results and learnings from the customer survey with Power Retail.

Shoes of Prey Co-Founder, Michael Fox discusses how the company has differentiated and personalised its Facebook page in order to engage fans, further popularise the brand and drive conversion.