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Important FB Attribution Changes - Three Strategies to Try

In November last year, Facebook announced huge adjustments were due to hit advertisers. Alita Harvey-Rodriguez takes us through her three strategies to focus on for the future.

How Can Retailers Drive Online Customer Loyalty?

As online retail continues to flourish, it is showing no signs of slowing down. We spoke to retail experts for tips and tricks to establish strong customer loyalty online in Australia.

Power Retail By Power Retail | 20 Oct 2020
5 Ways Online Retailers Can Benefit From Content Marketing

Content... is it really the King of the digital marketing world? Nick Bendel looks at how online retailers can boost their rankings through content marketing.

By Nick Bendel | 13 Mar 2019
Google Images Are About to Become Shoppable

While research has confirmed that Google is the first place shoppers go to discover a new product, 50 percent of these shoppers are reportedly inspired to shop based on Google image results.

April Davis By April Davis | 12 Mar 2019
Magento’s Time Bomb: Tips For Re-Platforming Your E-Commerce Site

Magento is ending support for its 1.X platform in 2020, which has left a number of retailers looking to re-platform. Nicola Clement, the principle consultant at Meraki Digital, looks at what brands need to consider...

By Nicola Clement | 07 Mar 2019
Enhance Customer Shopping Experiences With 3D & AR Technologies

As 3D and Augmented Reality tech becomes more accessible, Paul Boudet looks at how retailers can successfully integrate these technologies to improve their customer journeys.

By Paul Boudet | 28 Feb 2019
7 Powerful Examples of Viral Marketing Campaigns

Viral marketing exposes brands to exponential ROI because it generates so much interest and spreads like a virus. Can brands replicate the success of these seven campaigns?

By Darren DeMatas | 22 Feb 2019
Only 9% of Retailers Succeed at Customer-Centric Marketing, Research Reveals

New research has revealed that retailers and consumers feel very differently about the types of marketing communications brands are disseminating.

April Davis By April Davis | 12 Feb 2019
Google Provides Update on its Plan to Kill the URL

In September last year, Google put forth a radical idea – kill the URL. At the Bay Area Enigma Security Conference in the US, Google updated attendees on its plan to rethink how sites are...

April Davis By April Davis | 07 Feb 2019
Facebook Australia Shares Top Social Tips for Beauty Brands

Power Retail talks to Naomi Shepherd from Facebook Australia, to learn how beauty brands can leverage platforms like Instagram and Facebook to boost brand awareness and increase conversions.

April Davis By April Davis | 29 Nov 2018
YouTube Introduces New Ad Formats

YouTube has announced its plans to launch ‘Ad Pods’ for desktops by the end of the year, and for mobile and TV screens in 2019.

By Sam McConnell | 27 Nov 2018
Google's Black Friday and Cyber Monday Experiment

Google is reportedly running a two-week experiment, giving retailers a chance to promote their Black Friday and Cyber Monday deals using ‘Promotion Extensions’.

April Davis By April Davis | 19 Nov 2018