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"Content and Commerce Belong Together" - Inside Klarna's New Shopping Event

While it feels like there are more shopping events than you could shake a stick at, Klarna and Cosmopolitan US magazine are adding another one to the list.

Power Retail By Power Retail | 28 Jul 2020
E-Commerce Time Machine | MyDeal

MyDeal is one of Australia's leading online marketplaces - launched in 2011, it has changed in many ways. Let’s take the Power Retail time machine and see how the MyDeal e-commerce platform has evolved over...

Power Retail By Power Retail | 13 Jul 2020
Meet Verge Girl: the Brisbane Pureplay Retailer Bringing Fashion to Celebs

Meet Natalia and Daniella Dionyssiou, the sister duo who launched Verge Girl, an online retailer that is worn by some of the world's biggest celebrities, including Ariana Grande and Gigi Hadid.

Ally Feiam By Ally Feiam | 09 Jul 2020
E-Commerce Time Machine | ASOS

ASOS has been one of the world's leading pureplay retailers for years. Since launching in 2000 in London, it has become a global e-commerce giant. Let's go back in time and see how the site...

Power Retail By Power Retail | 29 Jun 2020
Showpo's Plan for Global Expansion

Even though fashion isn't on the top of everyone's priorities at the moment, it isn't stopping Showpo from global expansion.

Power Retail By Power Retail | 20 May 2020
Pureplay vs. Omnichannel - Where Are Customers More Satisfied?

Consumer behaviour is rapidly changing, with online retail booming in the last few weeks. In a new report from Manhattan Associates, pureplay retail is the leading category within e-commerce for consumers. But there is a long...

Power Retail By Power Retail | 04 May 2020
"We're All in Unchartered Territory Here" - Adore Beauty's Response to COVID-19

Small businesses, online retailers and everyone in between is feeling the pinch of the current virus crisis. With new information flooding the world every day, it can be hard to keep up. Power Retail sat...

Power Retail By Power Retail | 18 Mar 2020
Inside Zulily: Data Scientists, Engineers and Machine Learning

International marketplace Zulily tells us what it takes to create a personalised experience for every shopper and why 92% of purchases come from repeat customers.

Natasha Sholl By Natasha Sholl | 18 Apr 2019
When No Marketing is the Best Marketing - Papier's Mother's Day Opt-Out

For many, Mother's Day is a difficult time of year for a wide variety of reasons. This brand gave its consumers the option to mute all marketing, validating their feelings and putting the customer first.

Natasha Sholl By Natasha Sholl | 16 Apr 2019
Bhumi's Bid for Global Expansion

Bhumi's focus is on sustainability, but it is equally focused on sustained growth, raising capital for international expansion.

Natasha Sholl By Natasha Sholl | 10 Apr 2019
Deliveroo Jumps on Subscription Bandwagon

Deliveroo is the latest company to offer consumers free delivery for a monthly subscription fee, lifting the benchmark on what's now becoming the new normal.

Natasha Sholl By Natasha Sholl | 09 Apr 2019
The Connection between Product Video and Conversion Rates

Jeremy Krause explains the connection between videos, engagement and conversions, and why "trust is the currency of the now, not the future."

By Jeremy Krause | 08 Apr 2019