Adore Beauty has released its prospectus for its IPO, with the hopes to raise $269.5 million at $6.75 per share.

In a year as turbulent as 2020, creating a standout partnership for your brand is more important than ever. The last six months have bolstered e-commerce growth, presenting the opportunity to begin working with affiliates...

Adore Beauty has lead the online beauty category in Australia for two decades. Take a look at the e-commerce time machine to see how much the brand has transformed in 20 years.

Adore Beauty is flipping its leadership roles around, with the introduction of its new CEO, Tennealle O'Shannessy.

Global Retail Group and Woolworths Group's venture capital arm have announced a $2.25 million equity raise for Longtail UX. 

Adore Beauty is currently experiencing a stellar few months as online retail continues to grow exponentially. The beauty retailer, founded by Kate Morris in 1999, has continued to go from strength to strength over the...

Mobile shopping is becoming more popular than ever in Australia. As such, it's more important than ever for online retailers to pay attention to the experience that consumers have via mobile devices. Greg Randall dissected...

Many Australian pureplay retailers have taken to TV to showcase the brand - Power Retail asked media experts to discuss three of the most popular advertisements from pureplay retailers in Australia.

Adore Beauty is looking stronger than ever with the launch of its latest TVC nation-wide, 'Whatever Makes You, You', following its 100 percent YoY growth.

Beauty is a $532 billion industry and offers some of the most competitive retailers on the market. In the last few weeks, however, the category has fallen behind as consumers spend more time inside. We sat...

Small businesses, online retailers and everyone in between is feeling the pinch of the current virus crisis. With new information flooding the world every day, it can be hard to keep up. Power Retail sat...

Adore Beauty has partnered with Zebra Technologies to implement an innovative solution that aims to modernise its warehouse operations. We sat down with the two companies to discuss growth, overcoming challenges and the importance of...