Results for #advertising: Close
Why In-House Media Agencies Need a Shake-Up

In the age of large retail companies like Walmart and Target spearheading their own media companies, major Aussie retailers are utilising Citrus to grab shares in the high-stakes industry.

Ally Feiam By Ally Feiam | 27 Jun 2019
Snapchat Launches Snap Select for Premium Content

As the path to appealing to Millennial and Gen Z audiences has become increasingly difficult, Snapchat has found a new way to target advertising.

Ally Feiam By Ally Feiam | 30 Apr 2019
How AI is Making Ads More Personal

Colin Barnard, Commercial Director at Criteo, ANZ tells us why brands need to get serious about AI or risk getting left behind.

By Colin Barnard | 23 Apr 2019
YouTube Introduces New Ad Formats

YouTube has announced its plans to launch ‘Ad Pods’ for desktops by the end of the year, and for mobile and TV screens in 2019.

By Sam McConnell | 27 Nov 2018
Google's Black Friday and Cyber Monday Experiment

Google is reportedly running a two-week experiment, giving retailers a chance to promote their Black Friday and Cyber Monday deals using ‘Promotion Extensions’.

April Davis By April Davis | 19 Nov 2018
Myer Launches Data-Driven “Naughty or Nice” Campaign

The struggling department store has launched its Christmas shopping campaign, claiming live data and social media will play a role in how well its advertising collateral engages customers.

April Davis By April Davis | 13 Nov 2018
Amazon Mails Printed Catalogue With Online QR Codes

Amazon is taking advantage of Toys ‘R’ Us’ US demise by sending out its first printed holiday toy catalogue, with consumers expected to receive copies in their mailboxes in the coming weeks.

April Davis By April Davis | 09 Nov 2018
Myer Re-Launches Cross-Channel 'My Store' Campaign

Myer has revived its 'My Store' advertising campaign as the embattled department store looks to improve its outlook in the current retail climate.

April Davis By April Davis | 15 Oct 2018
Research Reveals How Consumers Actually Spend the Purchase Journey

HINT: It's not actually spent actively shopping for products or choosing between brands.

April Davis By April Davis | 19 Jul 2018
Snapchat Opens Door to Ad Targeting

Snapchat announced three new features that will give brands further reach to target consumers. The mobile app is pushing ad targeting.

Returns Policy Focus for New Myer Ad Campaign

Myer's new ad campaign aims to capitalise on the power of its returns policy by enhancing customer trust and encouraging people to shop.

By Julian Thumm | 09 Feb 2016
Instagram Rolls Out 60-Second Video Ads

Instagram has rolled out a 60-second video ad feature in an effort to further drive advertising revenue across the platform.

By Julian Thumm | 05 Feb 2016