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In the age of large retail companies like Walmart and Target spearheading their own media companies, major Aussie retailers are utilising Citrus to grab shares in the high-stakes industry.
The struggling department store has launched its Christmas shopping campaign, claiming live data and social media will play a role in how well its advertising collateral engages customers.
Amazon is taking advantage of Toys ‘R’ Us’ US demise by sending out its first printed holiday toy catalogue, with consumers expected to receive copies in their mailboxes in the coming weeks.
Myer has revived its 'My Store' advertising campaign as the embattled department store looks to improve its outlook in the current retail climate.
HINT: It's not actually spent actively shopping for products or choosing between brands.