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Freshly Squeezed: 14.11.19
News
Freshly Squeezed: 14.11.19

The Iconic launches a new AR tool and Nike will no longer sell its products on Amazon. Get a healthy dose of news as we uncover the day’s top stories in e-commerce and retail.

Ally Feiam By Ally Feiam | 14 Nov 2019
ASOS' Strut Down the Virtual Catwalk
News
ASOS' Strut Down the Virtual Catwalk

Augmented Reality is so hot right now, thanks to ASOS' latest launch of a virtual catwalk. In its first stint into AR, the online fashion store has announced the launch of 'Virtual Catwalk', a service...

Ally Feiam By Ally Feiam | 28 Jun 2019
Bridging the Gap: How AR is Revolutionising Shopping Online
In Focus
Bridging the Gap: How AR is Revolutionising Shopping Online

Rebecca Burrows, General Manager of Segment Development & Marketing at Australia Post tells us how new technology can help accelerate online shopping growth.

Ally Feiam By Ally Feiam | 02 May 2019
The Latest Player in the Gamified Shopping Arena
Multichannel
The Latest Player in the Gamified Shopping Arena

Imagine walking down the street and using your phone to access bargains in bricks-and-mortar stores near you? The latest mobile app to hit the gamified commerce scene does just that.

April Davis By April Davis | 19 Mar 2019
Modern Retail and Tech: The Normalisation of AR
Insights
Modern Retail and Tech: The Normalisation of AR

Augmented Reality (AR) isn’t just a distant, futuristic idea like time travel devices and regular space travel, it’s modern tech that’s here now, and is driving the future of cross-channel shopping experiences.

April Davis By April Davis | 14 Mar 2019
Warby Parker Has Introduced a Virtual 'Try-On' Feature
Pureplay
Warby Parker Has Introduced a Virtual 'Try-On' Feature

The direct-to-consumer eyewear brand is leveraging the iPhone X's facial mapping technology to allow its mobile users to virtually try-on glasses before making a purchase decision.

April Davis By April Davis | 06 Feb 2019
Esther & CO Talks App Launches and Digital Strategy
Insights
Esther & CO Talks App Launches and Digital Strategy

Esther & CO is set to start the New Year with a bang, with its new mobile app launching on January 1. In light of the news, we sat down with the company’s founder to...

April Davis By April Davis | 20 Dec 2018
Target Invests in AR App
Multichannel
Target Invests in AR App

Target US has released a new augmented reality (AR) app to help customers better visualise the company’s Christmas decorations in their own spaces.

April Davis By April Davis | 11 Dec 2018
ASOS Introduces Online Sizing Tool
Pureplay
ASOS Introduces Online Sizing Tool

Global fast fashion retailer, ASOS has announced the roll-out of its new sizing tool, ASOS Fit Assistant.

By Sam McConnell | 05 Dec 2018
Temple & Webster CEO Predicts Growth, Shares FY19 Plans
Insights
Temple & Webster CEO Predicts Growth, Shares FY19 Plans

Temple & Webster’s CEO, Mark Coulter has told shareholders that he’s confident the online penetration of the furniture and homewares retail category will ensure the brand’s success in years to come.

April Davis By April Davis | 28 Nov 2018
Retailers to Increase Investment in Digital CX Capabilities
Multichannel
Retailers to Increase Investment in Digital CX Capabilities

To keep up with rising customer expectations, Australian retailers are reportedly investing heavily in digital capabilities – with global investments tipped to grow 3.6 percent in the next 12-months.

April Davis By April Davis | 29 Oct 2018
Cosmo Magazine Creates Print-to-Mobile Shoppable Content
Multichannel
Cosmo Magazine Creates Print-to-Mobile Shoppable Content

Cosmopolitan is reportedly entering a new age of print/digital advertising, using QR codes and partnerships with e-tailers to make virtual 'try-on' ads possible.

April Davis By April Davis | 26 Sep 2018
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