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E-Commerce Time Machine | ASOS

ASOS has been one of the world's leading pureplay retailers for years. Since launching in 2000 in London, it has become a global e-commerce giant. Let's go back in time and see how the site...

Power Retail By Power Retail | 29 Jun 2020
This Online Retailer Reduced Its Carbon Emissions by 30%

Since 2015, ASOS has been reducing its carbon emissions as part of its Carbon 2020 strategy. 

Power Retail By Power Retail | 04 Mar 2020
ASOS' Strut Down the Virtual Catwalk

Augmented Reality is so hot right now, thanks to ASOS' latest launch of a virtual catwalk. In its first stint into AR, the online fashion store has announced the launch of 'Virtual Catwalk', a service...

Ally Feiam By Ally Feiam | 28 Jun 2019
Q&A with ASOS' Chioma Anokuru: Customer Experience

How much of CX is about meeting KPIs and how much is just about meeting consumer expectations purely because that's what they want? An expert spills all.

Natasha Sholl By Natasha Sholl | 21 May 2019
Are "Real People" the Answer to Consumer's Trust?

ASOS included an image of a 20-year-old student in a product listing after being mocked by a date. The result has sparked a conversation about using "real people" as models.

Ally Feiam By Ally Feiam | 03 May 2019
Instagram Launches ‘Checkout on Instagram’ Trial

Adidas, Zara and H&M are among the brands involved in a closed beta test that allows shoppers to purchase and track online orders directly through the social media app.

April Davis By April Davis | 20 Mar 2019
ASOS Downgrades Profit Guidance After Slow November

According to a trading update for the first three months of FY19, ASOS’ sales have been lower than previously expected.

By Sam McConnell | 19 Dec 2018
ASOS Introduces Online Sizing Tool

Global fast fashion retailer, ASOS has announced the roll-out of its new sizing tool, ASOS Fit Assistant.

By Sam McConnell | 05 Dec 2018
Aussies Lash Out at ASOS Over Black Friday, Cyber Monday Blunder

Aussie shoppers have taken to social media to attack ASOS for its decision to leave Australia off its list of countries that could access its much-anticipated Black Friday and Cyber Monday deals.

April Davis By April Davis | 27 Nov 2018
ASOS Invests in Buy Now, Pay Later Solution

ASOS has announced a partnership with Afterpay, giving its Australian customers access to the popular buy now, pay later payment solution.

April Davis By April Davis | 09 Nov 2018
Zara, Cotton On and ASOS Among Most Popular Aussie Men's Brands

Trends data provider, SEMrush has analysed online store traffic and Google search data for Aussie men, uncovering the most popular retailers for men’s fashion.

April Davis By April Davis | 02 Nov 2018
ASOS' Latest In-App Personalisation Feature

ASOS has announced its new ‘boards’ feature, which is available to consumers using the global fashion retailer’s mobile shopping app.

April Davis By April Davis | 25 Oct 2018
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