Results for #beacons: Close
Beacons: Don't Believe the Hype

Beacon technology failed to really take off in 2015, despite significant hype and some high-profile pilots. Will 2016 be the year of the beacon?

By Julian Thumm | 12 Jan 2016
Looking Back: 2015 Online Retail Trends (Part 2)

Power Retail looks back at 2015 to examine the online retail trends that flew and failed, and looks forward to speculate on what 2016 has in store.

By Julian Thumm | 08 Jan 2016
Philips LED Based Smart-Lighting System Leads Customers to Products

A new indoor navigation system using LED lights rather than WiFi to pinpoint a user's location to within a metre is being rolled out in French supermarkets.

By Sam Gopal | 02 Jun 2015
Woolworths To Roll Out Beacons

Supermarket Woolworths will be rolling out beacons across all 254 of its click-and-collect enabled stores, in the wake of a successful customer trial with the technology.

By Rory Betteridge | 12 Feb 2015
New Beacon Tech Directs Internet Advertising

Giving an item a closer look in a physical store may determine the ads you're served online in the future, thanks to a new application of beacon technology from Norway.

By Rory Betteridge | 27 Jan 2015
GameStop Set To Trial Beacon Technology

GameStop is trialling new geo-fencing and beacon applications to better engage with in-store customers.

By Rory Betteridge | 15 Jan 2015
Samsung Unveils New Beacon Platform Proximity

Apple's iBeacons have a new challenger on hand, with Samsung unveiling its upcoming Proximity platform.

By Rory Betteridge | 14 Nov 2014
Urban Outfitters To Lure Back Key Market With Beacons

US multichannel fashion and homewares retailer Urban Outfitters is looking to use beacon technology to reconsolidate its youth market by incorporating beacon technology into its omnichannel in-store experience.

By Rory Betteridge | 06 Nov 2014