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Beacon technology failed to really take off in 2015, despite significant hype and some high-profile pilots. Will 2016 be the year of the beacon?
A new indoor navigation system using LED lights rather than WiFi to pinpoint a user's location to within a metre is being rolled out in French supermarkets.
US multichannel fashion and homewares retailer Urban Outfitters is looking to use beacon technology to reconsolidate its youth market by incorporating beacon technology into its omnichannel in-store experience.