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E-Commerce Conversion Optimisation: Actionable Practices to Increase Conversion on Your Website

Every e-commerce retailer needs a reliable way of measuring the performance of their e-commerce store. In addition to the actual revenue being generated, the most prominent metric is the e-commerce conversion rate.

Tanuj Rastogi By Tanuj Rastogi | 11 Mar 2021
Retail Exec Mark Goddard Backs Tech Start-Up, Appointed Chair

As we close out 2020 in a state that is being dubbed 'the new normal', it is easy to lose sight of how drastically e-commerce has changed in the last nine months. By April this...

Power Retail By Power Retail | 17 Nov 2020
How Innovating Online CX Can Help Retailers Maximise Growth

It's no secret that online retail has skyrocketed in popularity over the last eight months. However, with the increase in demand also comes the increase for innovation and optimisation, especially regarding online conversion rates. Power...

Power Retail By Power Retail | 06 Oct 2020
How Consumers Take Multi-Device Path to Purchase

Digital penetration is increasing more than ever before. Consumers have a mental check-list they need to consult before they commit to any online purchase

By Carlos Cravo | 29 Nov 2016
Online Conversion Rates Declining

The most recent edition of the Ecommerce Quarterly published by Monetate shows a decline in online conversion rates in 2015.

By Grant Arnott | 25 Aug 2015
Using Personalisation to Boost Conversion Rates Across all Channels

Personalisation has clear benefits when it comes to increasing order size and frequency, no matter what sales channel the transaction occurs in, writes Mark Troselj.

By Mark Troselj | 09 Jul 2014
Michael Hill Wins Demandware's Inaugural Commerce Pacesetter Award

International jeweller, Michael Hill has been recognised for achieving a 220 percent lift in conversion rates since its latest round of online upgrades.

Online Conversion Rates Take a Dive as E-commerce Soars

Conversion rates have fallen from 8.4 per cent in 2006 to just 3.8 per cent this year, a drop of 55 per cent, according to a UK Study by e-commerce representative body IMRG and research...

Natasha Sholl By Natasha Sholl | 15 Sep 2011