There are currently no items in your cart
We surveyed thousands of Aussie shoppers and took a (timely) deep dive into sales events to understand consumer behaviour.
Australia Post has shared its stats for the Cyber Weekend sales events of 2020 and has reported online sales up 40 percent from last year, smashing its already record-breaking numbers from 2019.
Amazon is undergoing another hiring spree to make up for the increased online sales over Cyber weekend and the pandemic-fuelled online boom.
Australia’s latest retail turnover figures have confirmed that the sector continues to benefit from continued online pre-Christmas promotions.
Macy’s poor Christmas sales have caused the struggling department store to cut its profit guidance, with its business woes sparking an industry-wide wipeout.
Despite Aussie retailers feeling the heat over Christmas, some of the biggest e-tailers in the US have experienced strong conversions through Black Friday right up until mid-December.
In Australia, and across the world, there has been a clear shift in the way consumers shop during the key Christmas trade period, with online sales events causing problems for December foot traffic.