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Grant, is your bra the right fit? Target by name, not by nature

Target is starting to get many things right online, but not when it comes to segmenting its email database. Or maybe they're getting in early for my impending man boob problem...

By Grant Arnott | 19 Feb 2013
Marketing: It's Time to Ditch the Batch

Getting out of step with customers can have dire consequences, and at the heart of the problem lies batch transfers of data. Data transfer doesn’t sound exciting, but when customers are alienated, it’s something that...

By Charles Nicholls | 02 Apr 2012
SPECIAL REPORT #1: The Analytics Imperative

The Analytics Imperative, a Special Report compiled by Power Retail and brought to you by Coremetrics, lifts the lid on best practices in e-commerce analytics through a range of interviews, analysis, case studies and proven...

By Grant Arnott | 18 Aug 2010