When it comes to capturing the attention of customers, it's important to stay fresh and relevant. However, with so many players in the game, how can a retailer stay ahead of the pack and deliver...

For many, Mother's Day is a difficult time of year for a wide variety of reasons. This brand gave its consumers the option to mute all marketing, validating their feelings and putting the customer first.

Despite all talk focusing on 'the next big thing', email is still central to everything we do. Are retailers failing to get the basics rights and missing out?

It may be 'the greatest toy sale on earth', but Target's latest email marketing effort has definitely failed the digital sense test.

Retailers need to stop yelling at their customers and take a more conversational approach to shopping cart abandonment strategy, says Jim Davidson.

Following a large influx of consumers complaints, ACMA warns Groupon to stop emails being sent after an individual has indicated they wish to unsubscribe.

Local retailers are beginning to build online promotions around particular calendar dates. Chris Morley analyses a few key offerings in the lead up to Valentine's Day.

Many have claimed that email marketing is going the way of the dodo, but the fact is that those people simply aren't doing it right. Tech Entrepreneur Chris Hexton discusses some tips for best practice.

Never one to take a second glance at junk emails, Miss Terry Shopper is pleasantly surprised and emotionally engaged by an EDM invite to a Cup Day function!

Silverpop study reveals trigger-based cart abandonment emails, that comprise of 5% of total company email volume, can yield up to 40% of email-related revenue.

Ingrained within the digital marketing mix, email marketing is a powerful tool through which to reach consumers. Jaysen Du Plessis, from The Great Australian Survey, takes us through The Spam Act and why retailer's cannot...

With 200 billion spam emails reportedly sent daily - Jeff Clark, Managing Director for Silverpop offers key initiatives for differentiating email marketing in order to stand out in the crowd.