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SMS vs. Email: Which is More Effective?

When it comes to capturing the attention of customers, it's important to stay fresh and relevant. However, with so many players in the game, how can a retailer stay ahead of the pack and deliver...

Ally Feiam By Ally Feiam | 02 Sep 2019
When No Marketing is the Best Marketing - Papier's Mother's Day Opt-Out

For many, Mother's Day is a difficult time of year for a wide variety of reasons. This brand gave its consumers the option to mute all marketing, validating their feelings and putting the customer first.

Natasha Sholl By Natasha Sholl | 16 Apr 2019
Is Email Over? dotdigital Talks Marketing and what Retailers are Getting Wrong

Despite all talk focusing on 'the next big thing', email is still central to everything we do. Are retailers failing to get the basics rights and missing out?

Natasha Sholl By Natasha Sholl | 19 Feb 2019
Target's Greatest Toy Sale? More Like Greatest Email Fail

It may be 'the greatest toy sale on earth', but Target's latest email marketing effort has definitely failed the digital sense test.

Why We Don't Buy: Consumer Attitudes on Shopping Cart Abandonment

Retailers need to stop yelling at their customers and take a more conversational approach to shopping cart abandonment strategy, says Jim Davidson.

By Jim Davidson | 28 Oct 2013
Groupon Cautioned Against Email Barrage

Following a large influx of consumers complaints, ACMA warns Groupon to stop emails being sent after an individual has indicated they wish to unsubscribe.

You've Got Mail - Dissecting Valentine's Day eDMs from Local Retailers

Local retailers are beginning to build online promotions around particular calendar dates. Chris Morley analyses a few key offerings in the lead up to Valentine's Day.

By Chris Morley | 11 Feb 2013
Three Key Shopper Personalities and How to Win Them Over

Many have claimed that email marketing is going the way of the dodo, but the fact is that those people simply aren't doing it right. Tech Entrepreneur Chris Hexton discusses some tips for best practice.

By Chris Hexton | 01 Aug 2012
Miss Terry Shopper Gets Beguiled by an Email!

Never one to take a second glance at junk emails, Miss Terry Shopper is pleasantly surprised and emotionally engaged by an EDM invite to a Cup Day function!

Silverpop: Consumers Responsive to Trigger-Based Emails

Silverpop study reveals trigger-based cart abandonment emails, that comprise of 5% of total company email volume, can yield up to 40% of email-related revenue.

The Real Deal With the Spam Act – What You Need to Know

Ingrained within the digital marketing mix, email marketing is a powerful tool through which to reach consumers. Jaysen Du Plessis, from The Great Australian Survey, takes us through The Spam Act and why retailer's cannot...

You've Got Mail! - Differentiating Your Email Marketing

With 200 billion spam emails reportedly sent daily - Jeff Clark, Managing Director for Silverpop offers key initiatives for differentiating email marketing in order to stand out in the crowd.

By Jeff Clark | 09 Mar 2011