Landing a customer may seem like one of the hardest things a retailer can achieve, but the real challenge happens afterwards: keeping the customer coming back. In a world surrounded by retailers all trying to...

Social media and email are usually seen as two separate standalone strategies targeted at different results

When it comes to capturing the attention of customers, it's important to stay fresh and relevant. However, with so many players in the game, how can a retailer stay ahead of the pack and deliver...

For many, Mother's Day is a difficult time of year for a wide variety of reasons. This brand gave its consumers the option to mute all marketing, validating their feelings and putting the customer first.

Despite all talk focusing on 'the next big thing', email is still central to everything we do. Are retailers failing to get the basics rights and missing out?

The family-owned and -operated medicinal e-tailer talks about how email automation has improved its marketing efforts tenfold.

Discover which email automation tools will help boost customer engagement and increase sales, as Tink Taylor, the president and founder of dotmailer discusses essential email marketing tools for e-tailers.

How do our retailers compare with the US and UK when it comes to marketing automation, and where do we need to lift our game?

With so many exciting developments in the AR and VR space, 2018 is the year to take the leap and experiment with what your data can truly offer. It's all about connecting to your consumer...

With customers increasingly expecting businesses to communicate in a more personalised way, building engagement and trust through transparency will be one of the biggest challenges faced by marketers in 2018.

Research shows that it’s the returning online customer that spends nearly double of what new customers do – discover how to use your email marketing to boost customer loyalty.

Many retailers don’t realise that the post-purchase period is a time when consumers are most receptive to your messages. And many still don’t realise the importance of creating personalised messages for recent buyers.