Australian online shoppers want retailers to lift their game and meet new expectations if they want to continue shopping with them, a new report has found.

With the holiday season rapidly approaching, retailers and last-mile couriers are preparing in every way possible for the flurry of orders heading their way. However, a whopping 49 percent of shoppers said they won't be...

While we're far from saying goodbye to the pandemic of 2020, a lot of things have changed since lockdown first began. With the rapid expansion of e-commerce in Australia, Consumer expectations have transformed drastically over...

Just like buying a gym membership won't make you fitter, buying tech won’t add instant capability. Adore Beauty's CMO Dan Ferguson talks tech, data (and gym).

Omnichannel has been around for a few years now and it’s not just marketing terminology – it’s a marketing objective. If you don’t have a strategy in place, you’re already behind the curve.

Showpo has now undertaken artificial intelligence to enhance its marketing platform to increase revenue, improve customer engagement and sharpen its competitive edge.

Global independent marketing platform company, Emarsys, has announced its new AI-optimised Web Channel product, strengthening its already deep and wide omnichannel personalisation capabilities.

Artificial intelligence marketing solutions offer ways to bridge the gap between data science and execution. The process of sifting through and analysing huge dumps of data was once an insurmountable process and is now not...

Today’s retail marketing teams are tasked with constantly increasing leads, conversions, and, subsequently, revenue. By utilising the right marketing automation technology, brands can boost sales productivity by as much as 14.5% and reduce marketing overheads...

While the lines are a bit blurred, and the debate is frequent, at their core however, the definitions of multichannel and omnichannel marketing are similar. Let’s take a look.