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Tempted to Quit Social Media? This Brand Did

Is the golden age of social media over? Are you tired of fighting for organic reach and throwing money at paid advertising? Is the answer to ditch social all together?

Natasha Sholl By Natasha Sholl | 15 Apr 2019
Amazon Advertising Launches Plus Luxury Beauty Market Expansion

Amazon is making its next move with a luxury beauty storefront and Amazon Advertising. Will the expansion capture consumers, or is it too little too late?

Natasha Sholl By Natasha Sholl | 10 Apr 2019
Deliveroo Jumps on Subscription Bandwagon

Deliveroo is the latest company to offer consumers free delivery for a monthly subscription fee, lifting the benchmark on what's now becoming the new normal.

Natasha Sholl By Natasha Sholl | 09 Apr 2019
Q&A with Bevilles: Remaining Competitive in 2019 and Beyond

We go behind the scenes with Bevilles to learn about new marketplace launches, the truth about FBA, the changing consumer, and some staggering stats on mobile.

Natasha Sholl By Natasha Sholl | 05 Apr 2019
Individual Expression on a Mass Scale: CASETiFY

When Gigi Hadid and Kylie Jenner post about your latest product, you know you’re doing something right. But remaining relevant on a global scale takes more than influencers and social media hashtags.

Natasha Sholl By Natasha Sholl | 29 Mar 2019
"I Was Willing to Give Anything A Go", Retailer on Selling Via Amazon

In anticipation of Amazon's Seller Academy, we talk to one of the company's sellers, Bendigo Gaming Tech, to see whether adopting a marketplace approach has proven fruitful for the brand.

April Davis By April Davis | 28 Mar 2019
How Little Designer Club is Re-Defining Experiential Shopping

The online-only children's brand is brightening up the school holidays with the launch of its latest pop-up campaign. Speaking to the brand's co-founder, Power Retail learns how experiential commerce has helped the business develop new...

April Davis By April Davis | 27 Mar 2019
Freedom Furniture’s Plan for Closing the Offline-Online Divide

Speaking to Power Retail, the National Sales and Operations Manager for the Greenlit Brands Group, Donald Furber reveals how Freedom Furniture is promoting cross-channel shopping experiences.

April Davis By April Davis | 22 Mar 2019
Planes, Trains and Automobiles: a Decade of HobbyKing

HobbyKing's growth has been enormous since it launched in 2008. But retailers can learn much from the many bumps in the road it encountered along the way.

Natasha Sholl By Natasha Sholl | 21 Mar 2019
#Fail: Online Retailers Tell Us What Happened When It All Went Wrong

It's unavoidable. If you're in business, things will go wrong, whether it's something major or something minor, something within your control or totally outside of it. Here, online retailers tell us what happened, and how...

Natasha Sholl By Natasha Sholl | 20 Mar 2019
Influencer Marketing: Budgets Growing but so is Confusion

The influencer explosion is a boon for digital marketers and an opportunity to directly reach a consumer. Or...is it? How can retailers measure effectiveness, and what do shoppers really think?

Natasha Sholl By Natasha Sholl | 19 Mar 2019
One Brand’s Journey From E-Commerce to Supermarket Shelves

Focusing on innovation and “best of breed” products, the founder of Rufus & Coco has revolutionised the pet care industry. How has a cross-channel retail strategy helped the brand achieve its goals?

April Davis By April Davis | 18 Mar 2019
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