Results for #Gen Z: Close
Sustainable Shoppers Want a Transparent Supply Chain

We recently witnessed a worldwide demand for large tech companies to lower their emissions and set carbon-neutral goals. This hyper-focus on bettering the planet has carried into the retail industry where sustainable shopping is quickly...

How the 'Always-On' Consumer Mindset is Changing Retail Advertising

It's time to change the channel. Consumers are getting good at multitasking, with a new report indicating that shoppers are searching for Christmas products while streaming.

Ally Feiam By Ally Feiam | 20 Sep 2021
Former The RealReal Exec Spills on Re-Commerce, Gen Z and Retail Trends

Karin Dillie has been a leader in the luxury consumer space for more than 12 years. The former Director of Business Development at The RealReal has just secured a new role as VP of Partnerships...

Ally Feiam By Ally Feiam | 30 Jun 2021
Inside General Pants Co's Gen Z-Focussed Growth Strategy

General Pants Co. is welcoming a band of new additions to its Executive Team, following a ramping up of its Gen Z-driven research.

Power Retail By Power Retail | 07 Jun 2021
Etsy Acquires Depop for $1.6B in Gen-Z Push

Etsy is acquiring re-commerce marketplace platform, Depop, for $1.6 billion, and is aiming to utilise the C2C marketplace to deepen its reach to the Next Gen shopper.

Power Retail By Power Retail | 03 Jun 2021
Cya Millennials, It's All About Gen Z

It's time to say goodbye to Millennials as the Next Gen Shopper - say hello to Gen Z. This new type of digitally-native shopper may have many similar qualities to its predecessor, but there are...

Power Retail By Power Retail | 03 Mar 2021
Gen Z Game Changers | Redefining the Boundaries of Commerce

Gen Z (age 4-24) represents a fundamental break with every other generation in human history – they've never lived in a non-digital world. Their attitudes are very different to older generations and give us a...

By Phil Pomford | 20 Mar 2020
How Well do You Know the Next Gen Shopper?

Retailers all over Australia understand the importance of capturing the attention of new shoppers. Two or three years ago, understanding older Millennials was the tough job at hand, but now it seems like a piece...

Power Retail By Power Retail | 15 Jan 2020
Three Steps for Winning Over Millennials and Gen Z

Forget stereotypes about frivolous whippersnappers and their avocado toast. A recent survey supports the emerging picture of Millennials (21-38) and Generation Z (13-20) as frugal sceptics who need things quick but are slow to reward...

Power Retail By Power Retail | 14 Nov 2019
Why Big Brands are Turning to TikTok for Marketing

There's a rise in large brands turning to apps like TikTok for their new marketing campaigns, and they're working.

Ally Feiam By Ally Feiam | 01 May 2019
Best of Both Worlds is the Future For Retailers, According to Gen Z

Generation Z, defined as those born between 1996 to 2010, is well on its way to becoming the largest generation of consumers by the year 2020, which will have profound implications on retailers.

By Mark Randall | 22 Feb 2019