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General Pants Co. Acquired by Alquemie Group

General Pants has been acquired by a retail investment group, Alquemie Group. The purchase will drive growth in the business, for both General Pants and Alquemie Group alike. 

Power Retail By Power Retail | 06 May 2022
Inside General Pants Co's Gen Z-Focussed Growth Strategy

General Pants Co. is welcoming a band of new additions to its Executive Team, following a ramping up of its Gen Z-driven research.

Power Retail By Power Retail | 07 Jun 2021
General Pants Embraces Body Confidence in #NOFILTER Campaign

General Pants is the latest fashion retailer to embrace the body confidence movement, launching its latest social media campaign – #NOFILTER.

April Davis By April Davis | 17 Sep 2018
General Pants Co. Kicking Goals in the US

General Pants Co. will open its second US store in New York city this March, after securing a prime location in the heart of Soho. This follows the company's growing brand presence in the US...

General Pants Co. Partners with Afterpay

In the wake of Afterpay confirming its IPO intention, Aussie apparel retailer General Pants Co. has partnered with the payment solution provider.

By Julian Thumm | 29 Apr 2016
Tips and Tricks for the Online Retailer

Mark Capps, Google Australia and Jethro Lyons, General Pants Co. presenting at the Retail 2010 Conference, share some tips and tricks they have learnt about online retailing.