General Pants has been acquired by a retail investment group, Alquemie Group. The purchase will drive growth in the business, for both General Pants and Alquemie Group alike. 

General Pants Co. is welcoming a band of new additions to its Executive Team, following a ramping up of its Gen Z-driven research.

General Pants is the latest fashion retailer to embrace the body confidence movement, launching its latest social media campaign – #NOFILTER.

General Pants Co. will open its second US store in New York city this March, after securing a prime location in the heart of Soho. This follows the company's growing brand presence in the US...

In the wake of Afterpay confirming its IPO intention, Aussie apparel retailer General Pants Co. has partnered with the payment solution provider.

Mark Capps, Google Australia and Jethro Lyons, General Pants Co. presenting at the Retail 2010 Conference, share some tips and tricks they have learnt about online retailing.