The latest research shows the majority of consumers made at least one purchase in the last month because of an influencer.

Mark Baartse, Chief Marketing Officer at Showpo, discusses the influencer phenomenon, and if it's really worth the hype.

Instagram's new Checkout shopping tool allows users to make direct in-app purchases. How will this affect the future of smartphone shopping, and how we consume online?

There's a rise in large brands turning to apps like TikTok for their new marketing campaigns, and they're working.

The influencer explosion is a boon for digital marketers and an opportunity to directly reach a consumer. Or...is it? How can retailers measure effectiveness, and what do shoppers really think?

Juggling three kids and a business, Infamous Swim’s Founder discusses how she manages to stay afloat as her fashion label rises to cult status.

Walmart is looking to increase the appeal of its marketplace by adding influencer content to its main channels.

H&M’s millennial-centric brand, Nyden, has hit the ground running, using Instagram polls and influencer marketing to find out what its target audience really wants.

Princess Polly is no stranger to the benefits of influencer marketing; a point the fast fashion retailer proves as it announces its latest influencer clothing collection with YouTube star, Sammy Robinson.

Bras N Things is the latest retailer to shift its focus to the ‘everyday woman’, making its marketing campaigns more inclusive.