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L'Oréal: 'If you don’t know where you rank against your competitors you're operating in a vacuum.'

We sat down with L'Oréal's Insights team to find out how they maintain their competitive advantage. (Hint: data).

Natasha Sholl By Natasha Sholl | 20 Jul 2021
Why You Need a Multi-marketplace Strategy

Having a marketplace strategy is more than just listing your products and hoping for the best. Diversification is key and streamlining processes is essential.

By Simon Kelly | 26 Mar 2018
How to Give Consumers Marketing They Want

Want to know how to provide consumers with advertising they actually want? A recently released marketing survey provides some valuable insights.

By Julian Thumm | 04 Nov 2015
Three In Four Customers Expect Free Returns

A recent Royal Mail study of returned purchases revealed that British shoppers largely expect to be able to return an online purchase free of charge.

By Rory Betteridge | 08 Apr 2015
Etsy, Naked Wines, Uber Talk Shop in Melbourne

Naked Wines Managing Director Luke Jecks talks about what it's like to take on retail giants Coles and Woolworths in a market largely controlled by them.

By Rory Betteridge | 02 Dec 2014
Update: Penguin 3.0: Google's Biggest Update of the Year

A Google algorithm update is just around the corner. John Vlasakakis of GMG SEO offers steps to assess your links and prepare your site for the inevitable.

powerretail By Powerretail | 22 Aug 2014
Future-proofed Retail: How Australian Retailers Can Stay Ahead of the Competition

The threat to our traditional retailers is growing on a daily basis, so what can be done to help secure the future of Australian retail businesses?

A Challenge to All Online Retailers: Where's the Profit?

In the immature, tech-focused industry that is online retail, it almost seems like everyone is missing the key objective: profit.

By James Patten | 06 Nov 2013
Data Is Powerful... But Are We in Control of It?

Data is now at everyone's fingertips, at every level of every business. The analysis of that data and optimisation based on the insights yielded is another story for many operations, writes Stephen Duncan.

By Stephen Duncan | 14 Oct 2013
PeSA 2013: Seventh Annual Conference Highlights

Whether you're a first-time attendee or an old-hand, there's always great stories and plenty of information to absorb at PeSA, writes Josh Rowe, presenting his highlights from the proceedings.

By Josh Rowe | 05 Jun 2013
Myer's Lessons Learned in the School of Hard Knocks

While Australia's retail industry has been doing it tough, department store stalwart Myer has managed to stay afloat with the implementation of good management strategies.

ASOS Australia to Focus on Homegrown Retailers

ASOS Australia will focus strongly on local retailers, with brands such as Wheels & Dollbaby and Camilla & Marc playing a key role in its product offering.

By Neha Kale | 24 Aug 2011