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How Much did Yesterday's Facebook Outage Cost Businesses?

While many Australians woke up to the social media outage yesterday, it caused a larger wave than at first thought. How much did this six-hour shut-down cost businesses?

Power Retail By Power Retail | 06 Oct 2021
TikTok, Social Commerce, Brand Collective: Q&A with Matthew Iozzi

Social commerce has taken to new heights in recent years and it shows no signs of slowing down. We sat down with Matthew Iozzi, the Head of Marketing of Superdry ANZ and Group PR Manager...

Ally Feiam By Ally Feiam | 16 Aug 2021
Five E-Commerce Trends Retailers Can Expect in 2021

This year has been a strange one, to say the least. As Australia continues to grapple with the long-lasting effects of the pandemic, online retail is expected to undergo a series of changes. We've listed...

Power Retail By Power Retail | 17 Nov 2020
Instagram Australia Debuts First In-App Shopping Event

Instagram is taking the social commerce phenomenon to the next level, with the introduction of the world's first in-app shopping event, InstaNight Shopping. 

Power Retail By Power Retail | 13 Nov 2020
Is This the Death of Influencers As We Know It?

For all Instagram lovers in Australia, it's time to say goodbye to your likes. What does this change mean for the platform, and how will it affect retailers' marketing strategies?

Ally Feiam By Ally Feiam | 19 Jul 2019
Are Influencers Worth the Hype?

Mark Baartse, Chief Marketing Officer at Showpo, discusses the influencer phenomenon, and if it's really worth the hype.

Ally Feiam By Ally Feiam | 15 May 2019
Checkout, A New Way to Shop on Instagram

Instagram's new Checkout shopping tool allows users to make direct in-app purchases. How will this affect the future of smartphone shopping, and how we consume online?

Ally Feiam By Ally Feiam | 08 May 2019
Tempted to Quit Social Media? This Brand Did

Is the golden age of social media over? Are you tired of fighting for organic reach and throwing money at paid advertising? Is the answer to ditch social all together?

Natasha Sholl By Natasha Sholl | 15 Apr 2019
Instagram Launches ‘Checkout on Instagram’ Trial

Adidas, Zara and H&M are among the brands involved in a closed beta test that allows shoppers to purchase and track online orders directly through the social media app.

April Davis By April Davis | 20 Mar 2019
Looking Back at 2018

The last 12-months were big ones for e-commerce. As we head to 2019, we take a look at the good, the bad and the ugly of 2018.

Natasha Sholl By Natasha Sholl | 18 Dec 2018
Facebook Australia Shares Top Social Tips for Beauty Brands

Power Retail talks to Naomi Shepherd from Facebook Australia, to learn how beauty brands can leverage platforms like Instagram and Facebook to boost brand awareness and increase conversions.

April Davis By April Davis | 29 Nov 2018
Inside Look: Spiritwoods Botanicals Social Strategy

As part of Facebook and Instagram’s annual “Gift Guide” initiative, we talk to the owner of Spiritwoods Botanicals to learn how she uses social media to increase her business’s brand awareness.

April Davis By April Davis | 29 Nov 2018
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