While many Australians woke up to the social media outage yesterday, it caused a larger wave than at first thought. How much did this six-hour shut-down cost businesses?

Social commerce has taken to new heights in recent years and it shows no signs of slowing down. We sat down with Matthew Iozzi, the Head of Marketing of Superdry ANZ and Group PR Manager...

This year has been a strange one, to say the least. As Australia continues to grapple with the long-lasting effects of the pandemic, online retail is expected to undergo a series of changes. We've listed...

Instagram is taking the social commerce phenomenon to the next level, with the introduction of the world's first in-app shopping event, InstaNight Shopping. 

For all Instagram lovers in Australia, it's time to say goodbye to your likes. What does this change mean for the platform, and how will it affect retailers' marketing strategies?

Mark Baartse, Chief Marketing Officer at Showpo, discusses the influencer phenomenon, and if it's really worth the hype.

Instagram's new Checkout shopping tool allows users to make direct in-app purchases. How will this affect the future of smartphone shopping, and how we consume online?

Is the golden age of social media over? Are you tired of fighting for organic reach and throwing money at paid advertising? Is the answer to ditch social all together?

Adidas, Zara and H&M are among the brands involved in a closed beta test that allows shoppers to purchase and track online orders directly through the social media app.

The last 12-months were big ones for e-commerce. As we head to 2019, we take a look at the good, the bad and the ugly of 2018.

Power Retail talks to Naomi Shepherd from Facebook Australia, to learn how beauty brands can leverage platforms like Instagram and Facebook to boost brand awareness and increase conversions.

As part of Facebook and Instagram’s annual “Gift Guide” initiative, we talk to the owner of Spiritwoods Botanicals to learn how she uses social media to increase her business’s brand awareness.