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Nike's Online Sales are Surging - Will It Go 100% Online?

From Bitmojis to in-app purchases, Nike is currently undergoing a digital overhaul, with online sales increasing more than expected in 2020. What does this mean for the retailer, and will it go entirely online?

Power Retail By Power Retail | 29 Sep 2020
Freshly Squeezed: 09.12.19

Hilton hires former eBay Australia CMO to drive e-commerce growth and Munro acquires Ziera. Get a healthy dose of news as we uncover the day’s top stories in e-commerce and retail.

Ally Feiam By Ally Feiam | 09 Dec 2019
Freshly Squeezed: 14.11.19

The Iconic launches a new AR tool and Nike will no longer sell its products on Amazon. Get a healthy dose of news as we uncover the day’s top stories in e-commerce and retail.

Ally Feiam By Ally Feiam | 14 Nov 2019
Nike's New Distribution Strategy is a Real Kicker for SMEs

Nike has launched a new distribution strategy, which is great for its own name but may cause a major rift for small and medium redistributors. 

Ally Feiam By Ally Feiam | 21 Oct 2019
Adidas, Nike, Apple Face Uncertain Future in Chinese Market

Analysts are concerned that weaker performance in the Chinese market could impact the bottom-line of some of the world’s biggest retail brands, both online and off.

April Davis By April Davis | 08 Jan 2019
Nike’s ‘Living Retail’ Concept Unveiled in NYC

Nike has taken shopper experience to the next level, with its new ‘House of Innovation 000’ flagship NYC store hinting at the future of the cross-channel retail industry.

April Davis By April Davis | 15 Nov 2018
Nike Boasts 'Digital Capabilities' in Q1 Results

Nike is reportedly building momentum across its global business, with the brand’s Chairman, President and CEO, Mark Parker, saying its multi-platform consumer approach is paying off.

April Davis By April Davis | 27 Sep 2018
Nike Bridges the Gap Between Online/Offline in Digital-First Store

Nike is opening a new store in LA that bridges the gap between online and offline commerce, linking its in-store experiences directly with its digital app.

April Davis By April Davis | 16 Jul 2018
Facebook Announces AR Integrations on Messenger for Business

Facebook’s VP of Messaging Products, David Marcus announced AR integrations for businesses using Facebook messenger as a sales tool, will soon be a reality at the recent Facebook Developer Conference 2018 (F8 2018).

April Davis By April Davis | 04 May 2018
Nike, the First Brand to Sell on Snapchat

Over the weekend Nike became the first brand, other than Snap, that has ever sold a product via Snapchat, with a special pre-release of its Air Jordan III Tinker shoe that sold out within 23...

Another Industry Amazon’d

It seems Amazon isn’t content with ruling just retail. The company has now thrown the healthcare sector in the US into disarray following its latest corporate announcement.

Exclusive: Meet The Cooks - Sneakerbot Network Exposed

An investigative report by Power Retail, together with Click Frenzy, shines the spotlight on an underground “botter” group targeting e-commerce websites and swiping high demand product releases at faster than lightspeed. They call it ‘cooking’,...

Power Retail By Power Retail | 01 Dec 2017
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