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Social media has remained one of the most powerful tools for online marketing, and while Instagram and FB remain some of the golden tools for advertising, some retailers can look over one of the boldest...
Online marketing company, dotmailer, recently released its latest report, ‘Hitting the Mark’, which provides key insights into what a selection of Australia’s leading retailers are doing to market their businesses in the online sphere.
When it comes to affiliate marketing, there's nothing to stop advertisers using multiple networks. However, understanding the pros and cons involved is essential, writes James Kitchener.
Brands will soon have the ability to bid on competitor trademark terms under Google's new Adwords trademark policy. Here's how retailers can make the most of the changes.
Earlier this week, the Advertising Standards Bureau ruled that company Facebook pages are a form of advertising, making any user generated comment the responsibility of the brand.
The first steps to effectively marketing your online retail start-up involve increasing visibility in search engines like Google. Understanding how these methods work will allow any entrepreneur to get off to a flying start.
The IAB Internet Advertising Revenue Report for 2011 reveals ad revenues reached a record high of $31 billion - a 22 percent increase over 2010’s number, which was a record-breaker itself at $26 billion.