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Four Ways to Grow Online Traffic with Pinterest

Social media has remained one of the most powerful tools for online marketing, and while Instagram and FB remain some of the golden tools for advertising, some retailers can look over one of the boldest...

Power Retail By Power Retail | 05 Nov 2019
Which Aussie Retailers are Nailing Their Marketing Strategies?

Online marketing company, dotmailer, recently released its latest report, ‘Hitting the Mark’, which provides key insights into what a selection of Australia’s leading retailers are doing to market their businesses in the online sphere.

April Davis By April Davis | 11 May 2018
Three Ways You Can Capitalise on Internet Video

Marketing teams are spending more money on online video advertising than ever before. Here are a few ways you can do the same for your business.

By Rory Betteridge | 13 Jun 2014
Demystifying Affiliate Marketing - Working With Multiple Affiliate Networks

When it comes to affiliate marketing, there's nothing to stop advertisers using multiple networks. However, understanding the pros and cons involved is essential, writes James Kitchener.

By James Kitchener | 25 Nov 2013
JB HiFi: Brand Success is a Fan Blog

Online customer reviews are old news. Crowdsourced Instagrams of in-store customer reviews are the future for brand marketing - if you're lucky enough to have a fan blog.

How to Prepare for Google's New Adwords Trademark Policy

Brands will soon have the ability to bid on competitor trademark terms under Google's new Adwords trademark policy. Here's how retailers can make the most of the changes.

By Jasper Vallance | 27 Mar 2013
ARA's Backlash on Google Shopping Fees

ARA Chairman Russell Zimmerman believes the proliferation of costs for marketing online retail businesses is making it harder for traditional retailers to make the transition to digital.

The ASB's Call on Facebook Pages: Tough Luck for Brands

Earlier this week, the Advertising Standards Bureau ruled that company Facebook pages are a form of advertising, making any user generated comment the responsibility of the brand.

Revealed: Apple's #1 Marketing Secret

Pay for advertising? Apple's Marketing Chief Phil Schiller has revealed in court that when you're the coolest tech powerhouse, you don't need to spend a cent to achieve maximum visibility.

Facebook 'Scumbags' Charge Advertisers for Bots

"They're scumbags," says company Limited Run after discovering its Facebook advertising spend was being driven up by automated bots.

Power Up with Google: The Gatekeeper of Internet Traffic

The first steps to effectively marketing your online retail start-up involve increasing visibility in search engines like Google. Understanding how these methods work will allow any entrepreneur to get off to a flying start.

2011 - A Record-breaking Year for Internet Advertising Revenue

The IAB Internet Advertising Revenue Report for 2011 reveals ad revenues reached a record high of $31 billion - a 22 percent increase over 2010’s number, which was a record-breaker itself at $26 billion.