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Balance Internet Acquired by Publicis Groupe

Digital commerce agency, Balance Internet, has been acquired by marketing and communications company, Publicis Groupe. 

Power Retail By Power Retail | 26 Mar 2021
YouTube Begins Testing Shoppable Product Recommendations

YouTube is the latest social media platform to embrace s-commerce, the platform has shared.

Power Retail By Power Retail | 24 Mar 2021
Power Retail Sparks | Weekly Global News Round Up | 22.03.21

Walmart is starting to accept international merchants to its marketplace and VidaXL is opening more fulfilment centres. Stay up to date with some of the biggest international e-commerce news stories.

Power Retail By Power Retail | 23 Mar 2021
The State of Australian E-Commerce | Q&A with 18th Digitech

What are the key reasons why a customer would shop with a retailer online? We spoke to Tanuj Rastogi, the Founder and Director of 18th Digitech, to discuss BNPL, an effective returns policy and how...

Power Retail By Power Retail | 22 Mar 2021
An Inside Look into CUE’s AI-Driven Shopping Experience

As one of Australia's most prestigious womenswear brands, CUE understands the importance of a personalised shopping experience. It's the largest local manufacturer of fashion in the country, with hundreds of stores spanning across Australia and...

Power Retail By Power Retail | 18 Mar 2021
Adore Beauty Introduces Loyalty Program, Adore Society

Adore Beauty has introduced its first loyalty program, dubbed Adore Society. Is this a competitive edge to its competitors, and will it drive more loyalty to its already strong customer base?

Ally Feiam By Ally Feiam | 16 Mar 2021
E-Commerce Conversion Optimisation: Actionable Practices to Increase Conversion on Your Website

Every e-commerce retailer needs a reliable way of measuring the performance of their e-commerce store. In addition to the actual revenue being generated, the most prominent metric is the e-commerce conversion rate.

Tanuj Rastogi By Tanuj Rastogi | 11 Mar 2021
Cya Millennials, It's All About Gen Z

It's time to say goodbye to Millennials as the Next Gen Shopper - say hello to Gen Z. This new type of digitally-native shopper may have many similar qualities to its predecessor, but there are...

Power Retail By Power Retail | 03 Mar 2021
Important FB Attribution Changes - Three Strategies to Try

In November last year, Facebook announced huge adjustments were due to hit advertisers. Alita Harvey-Rodriguez takes us through her three strategies to focus on for the future.

E-Commerce Needs 'Dimension' | Klarna's Plan for Live Stream Shopping

It's not a secret anymore: live stream shopping is the latest digital trend to sweep through the industry. Klarna is pairing up with Macy's to launch a live stream shopping festival.

Power Retail By Power Retail | 25 Feb 2021
E-Commerce Time Machine: EB Games

EB Games is most famous for its video games and pop culture merchandise. As a digitally savvy retailer, how has its e-commerce platform evolved over the years? Check out the E-Commerce Time Machine.

Power Retail By Power Retail | 16 Feb 2021
Showpo's Post Lockdown Glow Up and Plans for Global Domination

Showpo has come a long way in the ten years since its launch. We sat down with Jane Lu, the Founder and CEO of Showpo, to discuss the learnings from the pandemic and world domination.

Ally Feiam By Ally Feiam | 16 Feb 2021
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