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Four Ways to Grow Online Traffic with Pinterest

Social media has remained one of the most powerful tools for online marketing, and while Instagram and FB remain some of the golden tools for advertising, some retailers can look over one of the boldest...

Power Retail By Power Retail | 05 Nov 2019
The Importance of Visual Search for Online Shoppers

Social media marketing has gone one step further with the introduction of Pinterest's new 'Get the Look' ads.

Ally Feiam By Ally Feiam | 24 Sep 2019
Pinterest Completes the Look with Smart Recommendations

Pinterest is one of the most popular social media platforms for those who are in search for inspiration. Now new technology helps users find the products they’re searching for.

Ally Feiam By Ally Feiam | 18 Jun 2019
Pinterest’s ‘Shop the Look' Update to Increase Visibility by 22.5x

After two years of manually curating ‘Shop the Look’ offerings, Pinterest has launched its new and improved fully automated experience.

April Davis By April Davis | 11 Feb 2019
Target US Pins Pinterest Visual Search Deal

US-based Target is among a raft of retailers turning to new visual search streams to reach fresh customers. The retailer has signed an exclusive deal to integrate Pinterest’s Lens technology into its shopping app.

Online Retail in a Mobile Wonderland

The holiday period is a time of year when the market is saturated with advertisements from brands all fighting for consumer’s attention. As ad-fatigue sets in, online retailers can be prone to challenges for its...

By Anthony Capano | 21 Nov 2016
eBay Introduces Visual Search Technology

eBay Inc. illustrates a potential new avenue to take on e-Commerce giant Amazon, unveiling new features to be launched in its home and décor accessories market.

ARCHFASHION Bridges the Gap

ARCHFASHION founders, David Butcher and Allen Zelden, discuss ramping up their content strategy and their work to bridge the gap between in-store and online for independent fashion boutiques.

By Julian Thumm | 14 Jul 2016
Pinterest Ramps Up Social Commerce Offering

Pinterest appears to be committing to social commerce, adding a shopping cart, enhanced search functionality, and expanding its Buyable Pins to desktop.

By Julian Thumm | 30 Jun 2016
Pinterest Opens Ads Tools to SMEs

Pinterest has made its ads manager tools available to small and medium-size businesses for the first time, as well as expanding the range of targeting options.

By Julian Thumm | 10 Mar 2016
Do Buy Buttons Have a Future?

Buy buttons took off in 2015, with most major social media platforms launching a social commerce option. But are they a fad, or are buy buttons here to stay?

By Julian Thumm | 22 Jan 2016
The Buried Treasure of Pinterest for Business

Does your business have a Pinterest presence? If not, then maybe it's time it did. Pinterest has emerged as powerful retail tool for boosting brand awareness, as this infographic from Spark Pay explains.

By Julian Thumm | 14 Jan 2016