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Why Fake Reviews May Damage your Brand

Damaging loyalty with customers can make or break your business. While some retailers may think fake reviews are an easy way to find success, it may hurt them in the long term.

Power Retail By Power Retail | 10 Mar 2020
How AI Mitigates the Brand Damage of Five-Star Fakery

Better reviews equate to better perceptions and better sales. So, it should be no wonder that e-commerce vendors aim for the best possible reviews of their products. However, there are plenty of shady deals and...

Niv Elad By Niv Elad | 10 Dec 2019
Five Stars: The Importance of Customer Reviews

Reviews are an extremely important factor in any e-commerce strategy. Reviews.io explains the importance of authentic reviews for a brand and why fabricated ones can damage a brand's image.

Ally Feiam By Ally Feiam | 26 Jun 2019
Aussie Retailers Use Recommendation Tools to Improve E-commerce Offering

Peer-to-peer referrals are the latest selling tool that Australian online retailers are calling on to monitor online brand reputation and product offerings.

By Jessica Benton | 26 Sep 2012
Online Reputation Management: Controlling Negative Reviews

Negative reviews whether true or false can have a long lasting impact on a company's reputation and business online. Search Director of SEO Falcon, Dominic Gluchowski discusses how retailers can address this issue and manage...

Digital & Social Media: Top Three Things Every Retailer Should Know

Interactive and digital specialist, Fi Bendall, shares her top three digital and social media tips that every retailer should know.

By Fi Bendall | 17 Sep 2010
Five Great Ideas for On-site Search Engine Optimisation

Is your on-site search engine performing at its peak? Special guest Shaun Ryan, CEO of SLI-Systems, offers up five top tips for revamping your on-site search tools to drive conversions and increase customer value.

By Lara McPherson | 14 Jun 2010