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Kogan's sales have fallen 3.8 percent in the March quarter, with the business citing the ongoing trends of the e-commerce landscape as its catalyst.
It's been a mixed bag of results for Kogan in its first half of FY22, with growth across key categories, while falling short in others.
All eyes are on Kogan as its share price plummet leads to its removal from the ASX200. But what does this mean for e-com in general?
Gross Profits aren't enough to satisfy investors, with FY21 results announcements leading to upheaval on the ASX for some listed e-com companies.
Less than two months since Kogan’s founders offloaded a further $40 million in shares, the company’s stock has taken a big hit, dropping by almost a third when the market closed on Monday afternoon.