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E-Commerce Time Machine: Sephora

Sephora is one of the most recognisable retailers in the world. Established 50 years ago, it has helped transform the beauty industry to what it is today. Take a trip back in time and see...

Power Retail By Power Retail | 14 Dec 2020
Ask the Experts: Skincare Retailers - Mobile Edition

Mobile shopping is becoming more popular than ever in Australia. As such, it's more important than ever for online retailers to pay attention to the experience that consumers have via mobile devices. Greg Randall dissected...

Greg Randall By Greg Randall | 13 Jul 2020
Drunk Elephant Exploring “Possibility of a Sale”

Quirky beauty e-tailer, Drunk Elephant is reportedly looking for a buyer, as Founder Tiffany Masterson says the brand is keeping its options open.

April Davis By April Davis | 29 Jan 2019
Qantas' New Online Mall Strikes Deal With E-Tailers

Through Qantas’ Online Shopping Mall, consumers will now be able to earn up to 10 Qantas Points for every $1 spent at big pureplay and omnichannel retailers like The ICONIC, David Jones and Booktopia.

April Davis By April Davis | 25 Sep 2018
Facebook Announces AR Integrations on Messenger for Business

Facebook’s VP of Messaging Products, David Marcus announced AR integrations for businesses using Facebook messenger as a sales tool, will soon be a reality at the recent Facebook Developer Conference 2018 (F8 2018).

April Davis By April Davis | 04 May 2018
Priceline Blames Declining Sales on ‘Discount Pressure’

The beauty industry is locked in a war on price, but recent sales results show Priceline is copping the worst of the fallout from competitive pricing schemes.

April Davis By April Davis | 20 Apr 2018
ASOS is UK’s Top Beauty Retailer, Surpassing Amazon

Pureplay retailer ASOS is chiefly known for fast fashion in the UK. But ask any 20-something there where they like to shop for beauty products - ASOS is likely the answer.

Personalisation Will Take a New Form in 2018

There was no bigger buzz word in retail than personalisation last year and this will not only continue in 2018 – it will accelerate.

Sephora Named Best Retailer for Personalisation

Sephora, JustFab, Walmart, Net-a-Porter and Ebay were ranked the top five retailers globally when it comes to personalisation and customer experience in a new Retail Personalization Index.

Smashbox Uses Eye Tracking Technology to Boost Sales

Beauty brand Smashbox is the first to trial an app that uses eye-tracking technology that tracks how long users look at specific products, allowing it to tailor marketing messages accordingly, resulting in a 27% boost...

Top Brands Among Millennials Have Strongest Online Presence

The brands doing the best job attracting spending among millennials in the US are Sephora, Nike and Victoria’s Secret, according to a new report, with these retailers' strong online presence a key contributor to popularity.

Payments Company Adyen Growing 99% Year-On-Year

Global tech payments company Adyen has announced 2016 revenue for the business surpassed US$700 million, up from US$365 million in 2015, bringing in over US$1.4 million in revenue per employee.

Power Retail By Power Retail | 18 Apr 2017