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SMS vs. Email: Which is More Effective?

When it comes to capturing the attention of customers, it's important to stay fresh and relevant. However, with so many players in the game, how can a retailer stay ahead of the pack and deliver...

Ally Feiam By Ally Feiam | 02 Sep 2019
How SMS Can Help Deliver a Rich Omnichannel Customer Experience

The digital diversification of a customer's purchase journey has made it more important than ever for retailers to implement a successful cross-channel marketing strategy. Tink Taylor looks at the role SMS marketing can play in...

By Tink Taylor | 20 Sep 2018