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How Much did Yesterday's Facebook Outage Cost Businesses?

While many Australians woke up to the social media outage yesterday, it caused a larger wave than at first thought. How much did this six-hour shut-down cost businesses?

Power Retail By Power Retail | 06 Oct 2021
TikTok, Social Commerce, Brand Collective: Q&A with Matthew Iozzi

Social commerce has taken to new heights in recent years and it shows no signs of slowing down. We sat down with Matthew Iozzi, the Head of Marketing of Superdry ANZ and Group PR Manager...

Ally Feiam By Ally Feiam | 16 Aug 2021
YouTube Begins Testing Shoppable Product Recommendations

YouTube is the latest social media platform to embrace s-commerce, the platform has shared.

Power Retail By Power Retail | 24 Mar 2021
Five E-Commerce Trends Retailers Can Expect in 2021

This year has been a strange one, to say the least. As Australia continues to grapple with the long-lasting effects of the pandemic, online retail is expected to undergo a series of changes. We've listed...

Power Retail By Power Retail | 17 Nov 2020
Why It’s Time to Invest (Smartly) on Social

Majority of respondents in Asia Pacific are more open to engaging with social ads post-Covid, per a survey by Smartly.io.

Power Retail By Power Retail | 04 Nov 2020
Four Ways to Grow Online Traffic with Pinterest

Social media has remained one of the most powerful tools for online marketing, and while Instagram and FB remain some of the golden tools for advertising, some retailers can look over one of the boldest...

Power Retail By Power Retail | 05 Nov 2019
Amplifying a Marketing Strategy with Social Media and Email

Social media and email are usually seen as two separate standalone strategies targeted at different results

By Tink Taylor | 04 Oct 2019
Are Online Shoppers Really Listening?

Every now and then, there's another issue that faces online influencers. From the removal of likes on Instagram to inconsistent reviews, are Influencers worth investing in? And are online shoppers really listening?

Ally Feiam By Ally Feiam | 31 Jul 2019
Is This the Death of Influencers As We Know It?

For all Instagram lovers in Australia, it's time to say goodbye to your likes. What does this change mean for the platform, and how will it affect retailers' marketing strategies?

Ally Feiam By Ally Feiam | 19 Jul 2019
7 Tips for Engaging Your Customers Through Social Media Strategy

Look back at a few years and you’ll realise that it used to be enough for brands to have their website and be done with it, but this isn’t the case anymore.

Angela White By Angela White | 15 Jul 2019
Pinterest Completes the Look with Smart Recommendations

Pinterest is one of the most popular social media platforms for those who are in search for inspiration. Now new technology helps users find the products they’re searching for.

Ally Feiam By Ally Feiam | 18 Jun 2019
In the Bag: Louis Vuitton Partners with XiaoHongShu

French fashion house, Louis Vuitton, is the first luxury label to partner with XiaoHongShu, one of China's largest e-commerce platforms.

Ally Feiam By Ally Feiam | 13 May 2019