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From SEO to social media, there are plenty of new and old trends that are making waves throughout retail - here are four of the hottest trends for a successful marketing campaign.
Social media and email are usually seen as two separate standalone strategies targeted at different results
Every couple of years, there are new social media platforms that trickle into the mainstream. From MySpace to Facebook, to Instagram and TikTok, there's a neverending cycle of changing demographics.
Power Retail talks to Naomi Shepherd from Facebook Australia, to learn how beauty brands can leverage platforms like Instagram and Facebook to boost brand awareness and increase conversions.
As part of Facebook and Instagram’s annual “Gift Guide” initiative, we talk to the owner of Spiritwoods Botanicals to learn how she uses social media to increase her business’s brand awareness.