Results for #social media strategy: Close
Four Ways to Grow Online Traffic with Pinterest

Social media has remained one of the most powerful tools for online marketing, and while Instagram and FB remain some of the golden tools for advertising, some retailers can look over one of the boldest...

Power Retail By Power Retail | 05 Nov 2019
Four Ways to Grow Your Mailing List Through Social Media

Growing a mailing list and leveraging social media are both vital elements of strategy, but how can retailers turn social media followers into email subscribers?

By Tink Taylor | 28 Aug 2018
Online Retail in a Mobile Wonderland

The holiday period is a time of year when the market is saturated with advertisements from brands all fighting for consumer’s attention. As ad-fatigue sets in, online retailers can be prone to challenges for its...

By Anthony Capano | 21 Nov 2016
Social Media Moderation – Dos and Don’ts

As social media plays a larger role in connecting with your customer base, it is critical to have an effective moderation strategy in place, writes Jake Allan.

By Jake Allan | 21 Jul 2011
Sensis Report: Social Media Stakes Rise for Australian Businesses

A new Sensis report reveals that Australian businesses are failing to exploit social media's ability to drive brand awareness and engage customers.

By Neha Kale | 30 May 2011
Facebook Pages: Fantastic for Word of Mouth Focused Online Retailers

Shoes of Prey Co-Founder, Michael Fox discusses how the company has differentiated and personalised its Facebook page in order to engage fans, further popularise the brand and drive conversion.

By Michael Fox | 28 Mar 2011
Groupon: Acts Quickly to Quell PR Disaster

Groupon saves itself from a PR disaster with its TV advertising fail - managing to leverage the opportunity to further raise its profile and reach!

2011 Search Tips and Trends

Brent D Payne, SEO Director for Tribune Technology shares key search insights for retailers to consider for 2011.

Facebook Fan Pages Up For Sale?

Undoubtedly social media has broken down barriers, allowing the formation of local and international communities bonded together through common interests. In a business-minded move, local group buying websites are leveraging these communities to promote their...

Usability Testing: A Part of the Marketing Mix

Usability testing can not only reveal how customers are responding to your website, but works hand-in-hand with SEO/SEM strategy, gives insights into the ever elusive mindset of your 'fans and followers' and can provide valuable...

Best Practice SEO Advice from 'SEOmom'

Gillian Muessig, President and Co-Founder of SEOmoz, provides with some valuable best practice advice and recommendations for Search Engine Optimisation (SEO) success.

Facebook Ups the Ante with Deals

Facebook makes a real play within the mobile space, launching Facebook Deals, allowing retailers promotional access to its 200 million mobile users in the US.