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Millennial shoppers are notoriously fickle. However, a recent Dynatrace survey has revealed what Millennials what and don't want when shopping online.
Leveraging digital devices to enhance the in-store experience can help bridge the gap between the two retail worlds, as well as drive bigger conversions.
More and more people are starting to trust their smartphones with online purchases as mobile conversion growth outstrips desktops, an advertising platform's study reveals.
Tablets, the Internet of Everything and RFID. Gareth Judge discusses some of the key technological themes presented in this year's NRF Big Show in the second part of this three part series.
A Brazilian supermarket has used tablet devices in-store to engage with customers. The interactive marketing campaign saw trolleys fitted with tablets that responded to nearby products with recipe suggestions.
Netbiscuits' latest Web Trend Report highlights a challenging time ahead for retailers as multi-channel strategies try to keep pace with changing consumer habits.