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The Future of Female Leadership with Erica Berchtold, CEO of THE ICONIC

Erica Berchtold is one of the most influential leaders in the retail landscape. As CEO of THE ICONIC, she has faced challenges and worked towards creating one of the most successful online marketplaces in the...

Ally Feiam By Ally Feiam | 08 Mar 2022
Former THE ICONIC Exec, Anna Lee, Named Flybuys CEO

After nearly eight years with THE ICONIC, Chief Operating Officer, Anna Lee, has been named the new CEO of Flybuys.

Ally Feiam By Ally Feiam | 16 Feb 2022
"In Our DNA": The Iconic Launches Resale Platform

The Iconic is taking the resale trend seriously. The Australian online retailer is throwing its hat into the ring with the launch of AirRobe Circular Wardrobe. 

Power Retail By Power Retail | 30 Sep 2021
THE ICONIC's New Adaptive Edit is 'Inclusive, Accessible and Empowering' for Shoppers

Almost 20 percent of the Australian population live with a disability and access other needs, and despite this growing need to service and accommodate shoppers, many consumers are left out. THE ICONIC is hoping to...

Power Retail By Power Retail | 10 Aug 2021
THE ICONIC Increases its Speedy Delivery to Saturdays

THE ICONIC is taking its role seriously as the leader for speedy delivery. The online retailer is introducing same-day Saturday twilight delivery, but there's a catch. 

Power Retail By Power Retail | 08 Jul 2021
"We Reached an Inflection Point" Why The Iconic is Making this Huge Change

Global Fashion Group (GFG), the parent company of The Iconic, is taking its next steps to becoming an environmentally responsible business.

Power Retail By Power Retail | 04 Jun 2021
Earth Day: Does Your Sustainability Strategy Stack Up?

Earth Day 2021 is the perfect opportunity to take a step back and work out if your sustainability efforts are actually making an impact. Is your environmental strategy everything it should be?

Power Retail By Power Retail | 21 Apr 2021
Ask the Experts: An Examination of Leading Online Retailer TVCs

Turn on the TV at home and you'll find yourself surrounded by a flurry of TVCs from some of Australia's leading pureplay retailers. We asked e-commerce and marketing experts to examine some of the latest...

Power Retail By Power Retail | 24 Aug 2020
RMIT is Dropping a 'Brand Experience' Course with Iconic Aussie Brands

RMIT is partnering with three major Australian brands to create a new six-week course on Brand Experience.

Power Retail By Power Retail | 21 Aug 2020
THE ICONIC's New TVC Kicks A Goal

THE ICONIC is working up a sweat with the launch of its new Sports-themed TVC campaign and website refresh, in conjunction with Thinkerbell.

Power Retail By Power Retail | 13 Aug 2020
This Online Retailer Just Made the Switch to 100% Recycled Delivery Satchels

This is the first major ANZ retailer to make the switch to 100 percent recycled delivery satchels as a part of its five-point sustainability plan.

Power Retail By Power Retail | 26 May 2020
Fulfilling Big Dreams: Q&A with THE ICONIC

In early December, THE ICONIC unveiled the upgrade to its fulfilment centre, Yennora 2. We sat down with Anna Lee, the Chief Operating Officer at THE ICONIC to discuss the future of the Aussie e-commerce...

Ally Feiam By Ally Feiam | 20 Dec 2019
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