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TikTok, Social Commerce, Brand Collective: Q&A with Matthew Iozzi

Social commerce has taken to new heights in recent years and it shows no signs of slowing down. We sat down with Matthew Iozzi, the Head of Marketing of Superdry ANZ and Group PR Manager...

Ally Feiam By Ally Feiam | 16 Aug 2021
Cya Millennials, It's All About Gen Z

It's time to say goodbye to Millennials as the Next Gen Shopper - say hello to Gen Z. This new type of digitally-native shopper may have many similar qualities to its predecessor, but there are...

Power Retail By Power Retail | 03 Mar 2021
S-Commerce and the 'Storeless' Future | Q&A with Smartly.io

Social commerce has exploded in popularity over the last six months, with retailers using the social space to appeal to a new audience and take advantage of the online retail boom. We spoke to Kevin...

Ally Feiam By Ally Feiam | 23 Nov 2020
Four Ways to Get the Most Out of TikTok Advertising

If you've scrolled any platform online in the last six months, you'll understand the power of social media and the influence it has over the next generation of shoppers. Power Retail spoke to a wide...

Power Retail By Power Retail | 19 Jun 2020
Next Gen Social Media: How To Integrate Them Into Your Next Marketing Strategy

Every couple of years, there are new social media platforms that trickle into the mainstream. From MySpace to Facebook, to Instagram and TikTok, there's a neverending cycle of changing demographics.

Ally Feiam By Ally Feiam | 21 Aug 2019
Why Big Brands are Turning to TikTok for Marketing

There's a rise in large brands turning to apps like TikTok for their new marketing campaigns, and they're working.

Ally Feiam By Ally Feiam | 01 May 2019