Results for #TVC: Close
Ask the Experts: Putting Three TVCs to the Test

From a sunny holiday by the pool to Christmas cheer in-store, the holiday season already looks so different from the others. Power Retail has asked two TVC experts to discuss and examine three retailer ads...

Power Retail By Power Retail | 25 Nov 2020
Ask the Experts: An Examination of Leading Online Retailer TVCs

Turn on the TV at home and you'll find yourself surrounded by a flurry of TVCs from some of Australia's leading pureplay retailers. We asked e-commerce and marketing experts to examine some of the latest...

Power Retail By Power Retail | 24 Aug 2020
THE ICONIC's New TVC Kicks A Goal

THE ICONIC is working up a sweat with the launch of its new Sports-themed TVC campaign and website refresh, in conjunction with Thinkerbell.

Power Retail By Power Retail | 13 Aug 2020
Ask the Experts: A Break Down of Three Pureplay TV Commercials

Many Australian pureplay retailers have taken to TV to showcase the brand - Power Retail asked media experts to discuss three of the most popular advertisements from pureplay retailers in Australia.

Power Retail By Power Retail | 03 Jun 2020
Inside Adore Beauty's 100% YoY Growth and Launch of First TVC

Adore Beauty is looking stronger than ever with the launch of its latest TVC nation-wide, 'Whatever Makes You, You', following its 100 percent YoY growth.

Power Retail By Power Retail | 12 May 2020
Online Retailer TVCs - Who's Doing It Well?

Australian online retailers are taking to TV advertising with increasing frequency. We've compiled some of the more prominent versions and also added some international samples. Who's getting it right? Have your say.

By Grant Arnott | 18 Aug 2014
Supercheap Auto Release Latest TV Campaign

The newest campaign from Supercheap Auto features a slate of light-hearted TV spots.

By Katherine Gray | 11 Aug 2014
eBay Launches Holiday Campaign Featuring Famous Mums

eBay has announced the launch of its Australian-specific Christmas marketing campaign, which encourages shoppers to use the platform to discover gift ideas.

SurfStitch Launches New TVC - Live Offline, Shop Online

Leading Australian surfwear retailer, SurfStitch has announced the release of its first TVC, dubbed 'Live Offline, Shop Online'.

Bluefly: Blurring the Lines

US retailer Bluefly enhances and lengthens the impact of its television advertisements, by allowing consumers immediate access to online discounts.

Could Online Advertising Replace TVC?

With the impending rollout of the National Broadband Network and trends indicating consumers are moving towards online video viewing - do marketers need to reallocate advertising spend?